“Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.”
Rachel Wynne
Upon finishing studying print graphic design at Parson School of Design in the mid-1990s I entered into the fast growing world of web design. My first job out of design school in was at New York Microsoft Sidewalk and then subsequently San Francisco Microsoft Sidewalk. A move east to Boston presented me with the opportunity to brand and design a website for Nantucket Nectars. I worked for several years at Nantucket Nectars as the art director for their website. Eventually I started my own design firm that focused on brand styling and website design. Trained in everything from color theory to typography, I love all things visual. I now work as a freelance designer that specializes in branding and storytelling through design.
My first priority when working with clients is to establish a brand identity that aligns with their story. Through clean, compelling and deliberate design brands can have a powerful presence on the web. It is a portal into your brand. Having a strong website is an invaluable tool to market your brand.